Partner criteria are used to assure that foods promoted with BUY FRESH BUY LOCAL (BFBL) marketing materials are locally grown or produced. Partner criteria are outlined below based on business category.
Farmers that grow or raise foods or other agricultural products (ornamental plants, bedding plans, or Christmas trees) in the Upper MN River Valley region primarily for consumption in that same region. Farmers with a similar local focus that reside outside the Upper MN River Valley region may be approved as a Partner based on one of the following:
- A pre-existing market in the Upper MN River Valley region.
- A product that is not readily available in the Upper MN River Valley region.
- Their ability to significantly/uniquely stimulate the local foods economy.
- The primary market for products promoted with BFBL materials must be in the Upper MN River Valley region.
- BFBL products must be traceable to a specific farm.
- BFBL materials should be used only for locally grown products.
- BFBL Partners that also retail non-locally grown produced items are expected to take care that such products are properly labeled to distinguish them from local foods. Example: Fair Trade Coffee.
Institutions, Restaurants, Caterers and Stores
- Eligible Partners are businesses that use or sell locally produced foods from the Upper MN River Valley Region.
- A commitment to purchasing and promoting foods should be a state marketing strategy/message or value/principle of the business.
- BFBL materials should be used only for foods that feature BFBL farm—produced ingredients. It is expected that BFBL materials note be used in a misleading manner.
- Farmers markets can use BFBL materials only to promote their markets. Vendors must join individually t use signage and point of purchase materials.
- Eligible Partners are processing facilities, meat lockers, bakeries and commercial kitchens that buy locally projected foods from the Upper MN River Valley region.
- A commitment to purchasing and promoting local foods should be a state marketing strategy/message or valued principle of the business.
- Food promoted with BFBL materials must contain at least one featured or primary ingredient that is grown or raised on a BFBL member farm. Example: local apples in an apple pie.
Vocal Locals & Sponsors
- Vocal Locals (any individual) and Sponsors including organizations, agencies, and government in or near the region that supports the campaign can use BFBL logos and labels in their communications materials.